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Opetussuunnitelmat

Kulttuuriala, Muotoilu
Kulttuuriala, Musiikki ja Tanssi
Luonnonvara-ala
Matkailu- ja ravitsemisala
Sosiaali- ja terveysala, Iisalmi
Sosiaali- ja terveysala, Kuopio
Tekniikan ala, Kuopio
Tekniikan ala, Varkaus
Liiketalouden ala, Kuopio
Pelastusopisto
Savonian monialaiset opinnot
Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

EI19SP Bachelor Degree Programme in Mechanical Engineering

Course Description

Code4 EIA8160
NameBusiness to Business Marketing
Credits5 cr
Credits in Foreign Language5 cr
ObjectivesThe objective is to learn the special characteristics of business to business marketing and organizational buying behavior. A student will get familiar with challenges of marketing in the industrial market both with industrial manufacturing and services. The aim is to learn the basic conceptual tools and frameworks so that a student can apply the knowledge to analyze and solve practical management problems of industrial marketing.
Content
RequirementsAssessment includes the student's entire learning process during the course. It focuses on checking to what extent the student has acquired knowledge and skills in accordance with the course objectives.

The student's attitude and motivation and attendance in the lectures are also taken into account in the assessment:
1) Marketing cases and presentations
2) Being active in the lessons
- attendance (not just physical presence, but also mental)
- being active in taking part in lesson conversations
- lesson tasks, exercises and group working
MethodsLectures, Exercises, Cases, Literature, Articles.
Grading Scale0 - 5
Course materialMaterial and links in Moodle.
Armstrong, G., Kotler, P., Harker R. and Brennan, R. 2013. Marketing: An introduction. Harlow, Essex: Pearson.
Kotler, P. & Armstrong, G. 2014. Principles of Marketing. Boston, Mass: Pearson. Also available in electronic form.
Or equivalent.
Prerequisites
Link
Other considerations
ContactSalli Tiina

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