- Savonia University of Applied Sciences
Music and Dance, Kuopio
|Social and health care, Kuopio
Social and health care & rural Industries, Iisalmi
|Basis of Education||Competence Standards||Structure of Studies||Development of Expertise||Methods and implementation||Course Table|
|Objectives||The student will learn the influence of the international environment on marketing decisions based on environmental analysis. The student will adopt a deeper orientation to customer relationship management and the adaptation needs of international customers in operations. The planning process of international marketing will deepen the student's knowledge and skills regarding marketing objectives, strategies, tools and building relationships internationally.|
|Content||Planning process of international marketing, levels of integration/standardisation, marketing objectives, strategies and tools in international operations, CRM.|
|Grading Scale||0 - 5|
|Course material||Hollendsen, S. 2017. Global Marketing. Harlow, UK: Pearson. |
Keegan, W. & Green, M. 2017. Global Marketing. Boston: Pearson.
Czinkota, M. & Ronkainen, I. 2013. International Marketing. South-Western: Cengage Learning.
Other material provided by the lecturer.
|Prerequisites|| curricula 2017-2018: 1st and 2nd year studies, specifically International Economics and Business Environment|
curricula 2019 and later: 1st-year studies
We reserve the right to make changes to the curriculum due to the need to update the content being studied.