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Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI19SP Bachelor Degree Programme in International Business

Course Description

Code4 LIP2000
NameEffective Marketing
Credits5 ects
ObjectivesThe student will learn the role of marketing within businesses and the influence operating environments have on marketing decisions. The student will study the history and development of marketing to be able to understand the current mind-set. The student will comprehend the entity of marketing and the variety of tools at use as well as acquire customer oriented attitude towards business. Furthermore, the student will learn the foundations of CRM and service marketing as well as the basis for eMarketing activities.
ContentRole of marketing within business, marketing thinking development, marketing environments, marketing tools, customer orientation, purchase behavior, CRM, service marketing, eMarketing.
RequirementsExamination, reports and participation in OIS Fair activities.
Grading Scale0 - 5
Course materialArmstrong, G., Kotler, P., Harker R. and Brennan, R. 2013. Marketing: An introduction. Harlow, Essex: Pearson.
Kotler, P. & Armstrong, G. 2014. Principles of Marketing. Boston, Mass: Pearson. Also available in electronic form.
Or equivalent.
Other material provided by the lecturer.
Other Considerations
Oksanen Virpi

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We reserve the right to make changes to the curriculum due to the need to update the content being studied.

Savonia UAS

Savonia is one of Finland's biggest and most versatile universities of applied sciences. Our campuses are situated in Kuopio, Iisalmi and Varkaus. There are almost 6000 students and 600 employees at Savonia. In education we implement Open Innovation Space (OIS), where we combine learning, development, research, and teaching.