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Curriculum

Technology, Kuopio
Technology, Varkaus
Business, Kuopio
Business, Varkaus
Social and health care, Kuopio
Social and health care & rural Industries, Iisalmi
Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI19SP Bachelor Degree Programme in International Business

Course Description

Code4 LIX3000
NameStorytelling and Content Marketing
Credits5 ects
ObjectivesStudents understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
ContentThe magic of story
Pitching as an application of storytelling
Content marketing
How to inspire and engage customers
RequirementsAssignments.
MethodsOrganised partly as a web-based course and partly as intensive workshops. The workshops focus on storytelling, sales communication and presentation skills.
Grading Scale0 - 5
Course materialThe material is given at the beginning of the course.
PrerequisitesSales Skills
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Savonia UAS

Savonia is one of Finland's biggest and most versatile universities of applied sciences. Our campuses are situated in Kuopio, Iisalmi and Varkaus. There are almost 6000 students and 600 employees at Savonia. In education we implement Open Innovation Space (OIS), where we combine learning, development, research, and teaching.

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