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LI19SP Bachelor Degree Programme in International Business

Course Description

Code4 LIF5250
NameDigital Marketing Communication Project
Credits5 ects
ObjectivesThe student knows the basics of digital marketing communication and current trends of digital marketing and social media. The student is capable of implementing digital marketing campaigns with applicable tools.
ContentDigital marketing and social media strategy, planning, and content marketing. Measuring the results. Image processing and graphic design software. Online marketing channels and advertising. Using blogs and social media in Business. Basics of search engine optimization.
RequirementsLearning diary, project work, self and peer evaluation, presentation of project work in seminar.
Grading Scale0 - 5
Course materialMaterial informed by the teachers at the beginning and during the course.
Other Considerations
Huotari Nina

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We reserve the right to make changes to the curriculum due to the need to update the content being studied.

Savonia UAS

Savonia is one of Finland's biggest and most versatile universities of applied sciences. Our campuses are situated in Kuopio, Iisalmi and Varkaus. There are almost 6000 students and 600 employees at Savonia. In education we implement Open Innovation Space (OIS), where we combine learning, development, research, and teaching.