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Basis of Education Competence Standards Structure of Studies Development of Expertise Methods and implementation Course Table

LI19SP Bachelor Degree Programme in International Business

Course Description

Code4 LIF5300
NameStrategic Branding and Marketing Communication
Credits5 ects
ObjectivesThe students will understand the meaning of strategic brands in the success of an organisation. The connection between branding and the overall management of the organisation will become clearer. The student will also learn the process of methodical brand building and the tools and methods of implementation.
Content- Meaning of brands in regards to purchase behavior
- Meaning of brands in regards to organizational achievement
- Brand strategies and branding as a strategic issue
- Brand building elements, concepts and process
- Brand equity and benefits
RequirementsPresentation on assignment, exam.
Grading Scale0 - 5
Course materialAaker, D: Building Strong Brands.
Keller, K: Strategic Brand Management, 2008.
Fournier, Breazeale & Fetscherin, edited: Consumer-brand relationships, 2012.
Other material provided by teacher.
PrerequisitesEffective Marketing or similar.
Other Considerations
Oksanen Virpi

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We reserve the right to make changes to the curriculum due to the need to update the content being studied.

Savonia UAS

Savonia is one of Finland's biggest and most versatile universities of applied sciences. Our campuses are situated in Kuopio, Iisalmi and Varkaus. There are almost 6000 students and 600 employees at Savonia. In education we implement Open Innovation Space (OIS), where we combine learning, development, research, and teaching.