- Savonia University of Applied Sciences
Music and Dance, Kuopio
|Social and health care, Kuopio
Social and health care & rural Industries, Iisalmi
|Basis of Education||Competence Standards||Structure of Studies||Development of Expertise||Methods and implementation||Course Table|
|Name||Strategic Branding and Marketing Communication|
|Objectives||The students will understand the meaning of strategic brands in the success of an organisation. The connection between branding and the overall management of the organisation will become clearer. The student will also learn the process of methodical brand building and the tools and methods of implementation.|
|Content||- Meaning of brands in regards to purchase behavior|
- Meaning of brands in regards to organizational achievement
- Brand strategies and branding as a strategic issue
- Brand building elements, concepts and process
- Brand equity and benefits
|Requirements||Presentation on assignment, exam.|
|Grading Scale||0 - 5|
|Course material||Aaker, D: Building Strong Brands. |
Keller, K: Strategic Brand Management, 2008.
Fournier, Breazeale & Fetscherin, edited: Consumer-brand relationships, 2012.
Other material provided by teacher.
|Prerequisites||Effective Marketing or similar.|
We reserve the right to make changes to the curriculum due to the need to update the content being studied.